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1. A primary data collection method that involves tracking behavior over a period of time is called

A

Browsing

B

Observation

C

Sampling

D

Testing

2. Mystery shopping is a form of

A

Questionnaire

B

Observation

C

Analysis

D

Postal Survey

3. Which one of the following methods is the fastest way to collect data?

A

Online

B

Personal

C

Phone

D

Postal

4. Which of the following the most expensive method for collecting data, per respondant?

A

Online

B

Personal

C

Phone

D

Postal

5. Which of the following methods has highest response rate?

A

Online

B

Personal

C

Phone

D

Postal

6. Which of these is not method of data collection

A

Questionnaire

B

Interviews

C

Experiments

D

Observations

7. Secondary/existing data may include which of the following

A

Official documents

B

Personal documents

C

Archived research data

D

All of the above

8. Which of the following is true concerning observations?

A

It takes less time than self report approaches

B

It cost less money than self report approaches

C

It is often not possible to determine exactly why the people behave as they do

D

All of the above

9. Secondary data are least helpful to

A

Interpret tables

B

Formulate hypotheses

C

Evaluate new products

D

Develop questionnaire

10. Secondary data cannot help

A

To create research instruments

B

To decide on sampling

C

To give direction to primary data collection

D

To observe retail behaviour

11. The mistake when using secondary data effectively is

A

To evaluate its usefulness

B

To assume it is right

C

To locate it via people

D

To combine it with other data

12. Which one is the advantage of secondary data?

A

May be outdated

B

Expensive

C

Already Exist

D

May not be accurate

13. Main drawback of primary data is?

A

Biasness

B

Sample Design

C

Research Problem

D

All of the above

14. Interview is an example of which data?

A

Primary

B

Secondary

C

Both a and b

D

None of the above

15. A researcher is interested in studying the prospects of a particular political party in an urban area. So, what tool should he prefer for study?

A

Rating Scale

B

Interview

C

Questionnaire

D

Schedule

16. Which of the following is an interviewer administered questionnaire?

A

Telephone questionnaire

B

Postal questionnaire

C

Delivery and collection questionnaire

D

Online questionnaire

17. Leading questions should be avoided because

A

They suggest ways of answering and so may bias the results

B

They create a mismatch between the question and its possible answers

C

They involve negative terms and unnecessary jargon

D

They ask about several different things at the same time

18. You should avoid using double barrelled questions in a survey

A

They rely too much a respondent`s memory

B

They make questions too long, so respondents lose interest

C

They are too abstract and general in scope

D

They confuse respondents by asking about two different things

19. The value of piloting a questionnaire is that it helps you to

A

Test out your questions on some of the people who will be in final sample

B

Identify and amend any problems in the question wording, order and format

C

Find out what a trained pilot would think of the subject matter

D

All of the above

20. Sampling error can be reduced by:

A

Non-probability sampling

B

Probability sampling

C

Decreasing the sample size

D

Increasing the sample size