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A
Browsing
B
Observation
C
Sampling
D
Testing
A
Questionnaire
B
Observation
C
Analysis
D
Postal Survey
A
Online
B
Personal
C
Phone
D
Postal
A
Online
B
Personal
C
Phone
D
Postal
A
Online
B
Personal
C
Phone
D
Postal
A
Questionnaire
B
Interviews
C
Experiments
D
Observations
A
Official documents
B
Personal documents
C
Archived research data
D
All of the above
A
It takes less time than self report approaches
B
It cost less money than self report approaches
C
It is often not possible to determine exactly why the people behave as they do
D
All of the above
A
Interpret tables
B
Formulate hypotheses
C
Evaluate new products
D
Develop questionnaire
A
To create research instruments
B
To decide on sampling
C
To give direction to primary data collection
D
To observe retail behaviour
A
To evaluate its usefulness
B
To assume it is right
C
To locate it via people
D
To combine it with other data
A
May be outdated
B
Expensive
C
Already Exist
D
May not be accurate
A
Biasness
B
Sample Design
C
Research Problem
D
All of the above
A
Primary
B
Secondary
C
Both a and b
D
None of the above
A
Rating Scale
B
Interview
C
Questionnaire
D
Schedule
A
Telephone questionnaire
B
Postal questionnaire
C
Delivery and collection questionnaire
D
Online questionnaire
A
They suggest ways of answering and so may bias the results
B
They create a mismatch between the question and its possible answers
C
They involve negative terms and unnecessary jargon
D
They ask about several different things at the same time
A
They rely too much a respondent`s memory
B
They make questions too long, so respondents lose interest
C
They are too abstract and general in scope
D
They confuse respondents by asking about two different things
A
Test out your questions on some of the people who will be in final sample
B
Identify and amend any problems in the question wording, order and format
C
Find out what a trained pilot would think of the subject matter
D
All of the above
A
Non-probability sampling
B
Probability sampling
C
Decreasing the sample size
D
Increasing the sample size