A
Questionnaire
B
Observation
C
Analysis
D
Postal Survey
Mystery shopping is a market research technique that for measuring, and monitoring on an on-going basis if necessary, the interactions between a customer and a company or organisation during a pre-defined scenario.
Correct Answered :
Wrong Answered :
A
It takes less time than self report approaches
B
It cost less money than self report approaches
C
It is often not possible to determine exactly why the people behave as they do
D
All of the above
It is often not possible to determine exactly why the people behave as they do
Correct Answered :
Wrong Answered :
A
Confirmatory data
B
Qualitative data
C
Predictive data
D
None of the above
Qualitative data
Correct Answered :
Wrong Answered :